Wristwatch Series / NENDO
A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings.
The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal
rather than on the face to emphasize the link to gradations. We hoped our design would function like a tool to
help wearers measure time as they would measure length.
OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”